Our Story & Methodology

To truly understand WebWyze, we trace our roots back to 1996, when our founder, Alex Morales, began his journey. His early experiences laid the foundation for the methodologies that drive our success today.

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The Journey

Our founders’ journey began in 1996, creating early websites and developing online strategies. From the web’s infancy to today, Alex has pioneered innovative solutions in brand building and lead generation, helping businesses thrive online.

Our Story

  1. Inception

    Alex launched the first website for Action 1st, a locksmith in Orange County, CA, marking the start of his journey as a pioneer in web design and development.

  2. Innovation

    In Denver, CO, Alex played a key role in developing one of the first-ever DIY web builders, working closely with the CEO and CTO. He designed an intuitive web page editor, optimized server infrastructure, integrated the billing platform, and programmed scalable back-end systems.

  3. Vision

    Alex founded Web Editors in 2002, long before the term 'digital agency' was even coined, positioning the company as an early leader in web design, hosting, and development to help businesses establish their online presence.

  4. Recognition

    Developed the Championship Off-Road Racing website and several sites for prominent drivers, including some of the Baldwin family, and supporting the company’s transition from Indiana to California. This helped establish a strong foothold for our agency in the off-road racing industry.

  5. Credibility

    Programmed a custom telecom management and billing platform from scratch, covering everything from server architecture to automated billing. Trusted by U.S. politicians and industry leaders.

  6. Pioneering

    Developed the website, application, and brand identity for Persony, a web conferencing platform led by Eric Chen, a renowned technology executive and former QuickTime developer.

  7. Enrichment

    Alex brought his wife, Heather, on board at Web Editors to expand services and fuel growth. Together, they introduced PPC, SEO, and social media marketing, opening a new office in Temecula, CA to support their growing client base.

  8. Strength

    Web Editors incorporated and reached new heights by acquiring Diamond Valley Web Design, Inc., expanding the team, service offerings, and industry expertise.

  9. Expansion

    Relocated to a larger office in Temecula, CA, to support rapid growth and better serve an expanding client base.

  10. Leadership

    Took on a key role in an eCommerce initiative, using my expertise in digital marketing, business strategy, and operations to drive success for Yard Freaks, Blazing Glass, and American Fire Glass.

  11. Influence

    Alex spoke at the prestigious eTail West eCommerce conference, sharing proven strategies to maximize conversions and drive profitability through smart design and development.

  12. Evolution

    After years of success, Alex and Heather forged WebWyze, LLC as a Local Digital Branding Agency, with a dedicated focus on helping Automotive, Home Services, and Landscaping businesses build powerful brands that drive leads and fuel growth.

How We Work

Our Methodology

Forged through decades of experience, our methodology begins with a discovery process that uncovers what others miss, driving growth, building your brand, and securing industry leadership.

  • Discovery

    We Listen, We Analyze: Through strategic discovery & analysis, we turn your vision into a winning strategy.

    • Free Consultation

    • Exploration

    • Vision Alignment

    • Strategic Planning

  • Research

    We Explore, We Define: Keyword strategy, competitive analysis, website architecture, and local & technical audits provide a strong foundation for your project.

    • Strategy Development

    • SEO Analysis

    • Technical Audits

    • Competitor Insights

  • UX Design

    We Structure, We Enhance: High-fidelity wireframes, intuitive workflows, and comprehensive content strategies ensure a seamless user experience.

    • Wireframing

    • Site Mapping

    • Information Architecture

    • Content Strategy

  • UI Design

     We Create, We Polish: A fully functional prototype that’s visually engaging, aligns with your brand aesthetic, and ready for testing and feedback.

    • Visual Design

    • Brand Identity

    • Prototyping

    • Usability Testing

    • Accessibility

  • Development

    We Build, We Test, We Optimize: A fully functional website, optimized for performance, scalability, and an outstanding user experience, ready for testing and feedback.

    • Web Development

    • Performance Optimization

    • Scalability

    • Cross-Browser Testing

  • Launch

    We Execute, We Propel: Comprehensive website solutions paired with brand building and local digital marketing strategies to ensure growth.

    • Local SEO

    • PPC (Paid Ads)

    • Content Marketing

    • Reviews

    • Hosting & Maintenance

    • Reporting & Analytics

    • Customer Support